Reliance's JioCinema signs content streaming deal with NBC Universal
Entertainment
The progress comes after JioCinema signed synonymous deal with Warner Bros Discovery in April
BENGALURU (Reuters) - JioCinema, the streaming platform run by India's Reliance Industries Ltd, has signed a partnership with NBC Universal Media in a push to increase Hollywood content on the platform for Indian viewers, the companies said.
The multi-year deal will give JioCinema's premium subscribers access to popular shows such as "Downton Abbey", "Suits" and "The Office," the companies said in a joint statement.
This comes after JioCinema signed a content streaming deal with Warner Bros Discovery Inc. in April for shows such as "Succession" and "Game of Thrones".
JioCinema announced its premium pricing earlier this month, moving away from free content model to fight rivals like Netflix and Disney in the content streaming space.
